1. Have Your Own Channel: A good way to personalize your own image onto youtube…also helps users become subscribers to your channel and business.
2. Insert Subtitles Into Your Videos: This helps for hearing impaired clients or for anyone who doesn’t have the option to keep the volume at a level that they can hear.
3. Stay Away From Annotations: Annotations are a new tool on youtube that allows comments to be added above the video clip…this is unprofessional and annoying. DO NOT USE THEM!
4. Get Rid Of Offensive Comments: Nothing is more unprofessional than offensive language, so get rid of it in your comments. Ensure that your brand name and image is protected from anything offensive. What users see on your youtube page could greatly effect the way they feel about your company.
5. Keep In Touch With Your Community: Like another other form of offline communication, stay in touch with who is interested in your business…and try to engage with future clients.
6. Organize Your Content: As with a web page, keep your content clean and easy to access. Your youtube page can get cluttered quickly, try to prevent this from happening.
7. Tags: Look at what youtube tags you and your videos under…the more specific the tag, the better. Make sure your people can find you, don’t let tags hide you!
8. Promote Your Page: Let people know you have a youtube page outside of the internet, sell it to the offline world with people that wouldn’t normally take the time to look on youtube.
9. Use The Analytics Tool: Youtube has an analytics tool that enables users with sites to view how often their page has been visited. Use this powerful tool to know how your site is holding up and know what items should be change.
10. Don’t Neglect Your Channel: If you never use it, it is worthless. Keep up with comments and the analytics and keep up maintenance on the site.
Youtube and social media are powerful ways to get your business’s name out to the online world…but it’s critical to know how to use these tools.
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