THE VALUE OF A COVER LETTER

THE VALUE OF A COVER LETTER



By.Nauman Syed.


While many people devote time and attention to creating or updating their resume, many fail to devote the same amount of attention to writing the accompanying cover letter. The online September issue of Canadian Living (www.canadianliving.com) contains an article entitled “Land Your Dream Job”. In the article, Jenny Pruegger (Human Resources Expert, Transcontinental Publishing) states: “There is a lot of value in having a cover letter…But it shouldn’t be generic. Tailor it to the job you are applying for and your own experience…“.


The first impression a recruiter forms of you comes from your cover letter. Don’t give the wrong impression by writing your cover letter in a hurry, failing to focus on the value it represents. A poorly written, skimpy, or boring letter could immediately end up in the blue box.


Instead, have a plan. When writing the cover letter, always think about answering the employer’s question “Why should I hire you?”. Sell your experience, education, skills, and abilities — your unique assets. Cite specific examples pertinent to each job you’re applying for (ie. if they’re looking for a Sales Manager, provide examples in your career where you increased sales by X% or $xxx,xxx). If you have a great recommendation from a client or superior, or won a pertinent company or industry award, include that information as well.


Be consistent, ensure the message relayed in your cover letter supports the information contained in your resume. A great cover letter entices the recruiters interest in wanting to learn more about you, either by reading your resume or calling for an initial phone interview. So, when writing your cover letter, spending sufficient time upfront to plan your wording specific to each job and selling your value, will help to expedite the job search process by creating an attractive and informative first impression.


If you’re uncomfortable with writing or bragging about yourself, hire a professional Resume Writer who knows how to make you and your talents stand out. It’s a wise investment in your future


Here are 7 sure-fire ways to bring a little happiness into your life right now and beat the autumn gloom.